Codes QR pour les commerces

Qu’est-ce qu’un code QR pour les commerces ?

Les codes QR utilisés dans le commerce de détail améliorent l’expérience client en reliant systèmes virtuels et points de vente physiques. Une vitrine peut ainsi devenir la plateforme vers vos catalogues ou votre boutique en ligne ou simplifier les passages en caisse.

Les meilleurs exemples d’utilisation des codes QR dans le commerce pour booster votre marketing

L’augmentation de la vitesse de connection à Internet et l’utilisation accrue des smartphones a permis aux codes QR de s’imposer dans les transactions du commerce de détail. Si vous souhaitez revigorer l’expérience de votre clientèle à l’aide d’une technologie engageante, les codes QR sont la solution. Ils vous permettent de créer une interaction avec vos client·es de manière simple et intéressante. Voici six exemples d’utilisation pour illustrer quelques unes des nombreuses possibilités que les codes QR fournissent à votre entreprise.

The benefits of QR Codes for retail businesses

Rapport coût-efficacité

Traditional marketing can sometimes take a large bite out of your budget with printing/re-printing and advertising placement costs. Marketing collaterals like print, television, and radio also offer a limited advertising space, which sometimes restricts the amount of information brands can share. But there is no need to vacate these traditional channels from your marketing strategies. By combining them with QR Code tech, you can create fabulously designed ads with a touch of practicality. At a minimum size of 2 x 2 cm (.8 x .8 in) for Dynamic Codes and 3 x 3 cm (1.2 x 1.2 in) for Static Codes, they are the wallet-friendly portal that transports scanners to a multi-informational universe you get to curate. This means you no longer need to tediously debate on which channel is the most cost-effective, you can increase your budget by simply adding this smart, two-dimensional square to any ad.

Create an omnichannel experience

QR Codes are all about connecting the digital and physical world, which makes them the best tool for you to upgrade your brand to omnichannel marketing. By placing them on your print and digital collaterals, you can create a seamless and effortless, enriching customer experience. But QR Codes are not merely bridges from traditional to digital, they can also act as fluid portals between online platforms, reaping the benefits of connections that occur within and between points of contact. This facilitates communication between brands and customers, who can access a cornucopia of content, whether video tutorials, product provenance journeys, or social media channels, with a simple scan. With QR Codes, you essentially bring the endless possibilities of the online experience to your physical stores.

Customizable and easy-to-use

When it comes to customizing your QR Code, the color options are infinite. You can either select the exact shade you require with the color picker or input a hexadecimal color code. This precision in design gives you the necessary flexibility to match your QR Code to your brand colors. Want more brand recognition? Upload your business logo and place it at the center of the QR Code, so those who know, know. And those who don’t, will know. Want to make the QR Code stand out even more? Add a customizable frame and CTA, and play around with the QR Code’s edges and eyelets. With these easy-to-use options, you are free to cook up brand visibility to your heart’s content in our QR Code kitchen.